Creators of Market Control Consulting
More Market Control
Starts with DoSucceed
DoSucceed helps companies with revenue uncover overlooked market openings and turn them into stronger differentiation, new revenue opportunities, and greater Market Control.
DoSucceed helps companies uncover overlooked market openings and turn them into stronger market position, new revenue opportunities, and greater Market Control.
Why Companies Need More Market Control
Revenue does not always mean control.
Companies can grow while still:
- blending into the market
- being easier to compare
- leaving market openings unused
DoSucceed discovers and identifies those market openings and turns them into greater Market Control.
Market Control Consulting
DoSucceed created Market Control Consulting to help companies go around ordinary competition and build stronger control over how they are seen, chosen, and valued.
Built on the Circumvention Strategy
The Circumvention Strategy is DoSucceed’s method for finding the openings competitors overlook and using them to reshape the market.
It is the proprietary method behind every Circumvention Brief.
Focused on
Market Weakness
DoSucceed looks for where markets are weak, competitors are exposed, and companies have room to stand apart.
Those untapped openings become the foundation for the Circumvention Brief.
The Method Behind the Circumvention Brief
Built on the
Circumvention Strategy
The Circumvention Strategy gives every Circumvention Brief its direction. Instead of only studying what competitors are doing, DoSucceed looks for undiscovered openings the market overlooks and the moves a company can make to build greater Market Control.
Most companies try to beat competitors head-on. DoSucceed helps companies go around competitors by uncovering market weaknesses, competitor exposures, and strategic openings that can build stronger Market Control.
How DoSucceed Finds Market Weakness
Through our Circumvention Strategy, we identify where markets blend together, where competitors are exposed, and where overlooked openings can be used to build stronger Market Control.
In the Market
We identify sameness, category confusion, instability, and overlooked openings within the market.
In Competitors
We identify where competitors are overextended, undifferentiated, exposed, or leaving strategic openings.
In Perception
We identify where buyers see brands as interchangeable and where new meaning can be created.
These openings are more than small gaps; they are leverage points that can shape market position, revenue opportunities, and Market Control.
These weaknesses are more than small gaps; they are leverage points that can shape market position, revenue opportunities, and Market Control.
The Flagship Engagement
The Circumvention Brief
The Circumvention Brief is our flagship strategic engagement for turning market weakness, competitor exposure, and overlooked openings into executive-level strategic direction.
It’s not built to simply describe the market. It is built to identify openings and define the moves a company can use to build greater Market Control.
What the Brief Defines
- Where the market is weak
- Where competitors are exposed
- Where the company is blending in
- Which openings are most usable
- What moves leadership should consider
- How those moves can build greater Market Control
Why it’s different
Not a Market Report.
Not a Benchmark.
Not Simply Competitor Analysis.
The Circumvention Brief goes beyond observation by identifying market openings and defining the moves leadership can act on.
Circumvention Brief
Identifies untapped market openings and defines the moves leadership can make.
- Finds market weakness
- Reveals competitor exposure
- Defines strategic direction
What Comes Out of the Work
What the Circumvention Brief Helps Create
The Circumvention Brief turns market weakness, competitor exposure, and overlooked openings into a strategic direction companies can use to build a stronger market position, greater Market Control, and more of the market.
Stronger Market Position
The Circumvention Brief helps companies move beyond sameness and into a stronger market position.
Clearer Competitive Difference
The Circumvention Brief helps companies define a sharper difference that the market can understand, value, and remember.
Greater Market Control
The Circumvention Brief helps companies build stronger control over how they are seen, where they compete, and how they grow.
More of the Market
The Circumvention Brief helps companies use stronger market position to pursue greater attention, demand, revenue, and market influence.
The Circumvention Brief doesn’t stop at making companies look different. It helps turn that difference into greater Market Control.
The Circumvention Brief doesn’t stop at making companies look different. It helps turn that difference into greater Market Control.
The Process
How the Circumvention Brief Works
The Circumvention Brief follows a focused process for studying the company, examining the market, identifying openings, and turning those findings into strategic direction leadership can use.
The goal is not to overwhelm leadership with information. The goal is to define the openings, moves, and direction that can build greater Market Control.
The goal is not to overwhelm leadership with information. The goal is to define the openings, moves, and direction that can build greater Market Control.
1
Understand the Company
Review the company’s offer, market presence, customers, revenue priorities, and current position.
2
Examine the Market
Study category patterns, buyer expectations, competitor similarities, and crowded areas.
3
Identify the Openings
Uncover where competitors are exposed, where the company blends in, and which openings can be used.
4
Build the Brief
Turn the findings into documented strategic direction with recommended moves, priorities, and rationale.
5
Present the Direction
Review the Circumvention Brief with leadership to clarify the findings, discuss the moves, and determine the path forward.
After the Brief
From Strategic Directionto Market Control
The Circumvention Brief is a complete strategic engagement. Companies can use the direction internally or continue with DoSucceed to help turn selected moves into market action.
Circumvention Brief
Defines the direction.
Circumvention Implementation
Carries selected moves into the market.
Market Control Advisory
Refines, protects, and expands Market Control over time.
The Brief defines the direction. Implementation and Advisory help carry that direction into the market.
The Brief defines the direction. Implementation and Advisory help carry that direction into the market.
The Foundation
Built On Original Market Control Thinking
DoSucceed is built on original category thinking, a proprietary strategic method, and a growing body of work focused on market weakness, control, and competitive positioning.
Original Category Creation
We created Market Control Consulting to give companies a stronger way to think about market position, competitive weakness, and control.
Built on Proprietary Method
The Circumvention Strategy gives us a structured way to find overlooked openings, expose vulnerabilities, and build stronger Market Control.
Grounded in Market Evidence
Our thinking is supported by original research, strategic writing, and a growing body of work focused on market weakness and control.
DoSucceed is built on original thinking designed to help companies control more of the market.
DoSucceed is built on original thinking designed to help companies control more of the market.
Ready for Market Control?
Let's Build Greater
Market Control
If your company is trying to move beyond sameness, identify overlooked openings, and build greater market control, DoSucceed is built for that work.